Account Manager

JOB TITLE:         Account Manager, SEM
TEAM:               Reprise Media, EMEA, London
REPORTS TO:     Head of Search, EMEA
LOCATION:         Floor 2, 42-47 St John’s Square, London, EC1M 4EA

COMPANY OVERVIEW:

Reprise Media was formed in 2003 by a group of Search Engine and Interactive Marketing veterans who identified a big problem: Search Engine Marketing is a challenging endeavour, unlike any other marketing channel that exists. While others are talking about the “Google Economy,” Reprise Media has helped to create it. Over the past several years, we’ve emerged as one of the world’s leading Search Engine Marketing (SEM) firms and were named Search Agency of the Year in the US, by OMMA Magazine.
Being one of only a handful of search marketing firms with active positions on the advisory councils of all three major programs, Google, Yahoo!, and MSN, we were named “Search Marketing’s Biggest Breakout Star” by a leading analyst firm.  So, it’s not surprising that our client renewal rate has exceeded 90% over the past few years or that Reprise Media was recently named one of the fastest growing companies in America by Entrepreneur Magazine for the second straight year.
The key to our success has always been our team of diverse, creative, and hard-working employees. Reprise Media puts a high priority on individual employee growth and fosters a constructive, politics-free, environment. We develop strategic, integrated search marketing campaigns that help the world’s largest brands generate revenue and drive traffic to their websites.
If you are a smart individual with great skills and experience in interactive advertising, and would like to help shape the future of the industry, we’d like to talk to you.

KEY RELATIONSHIPS:

• UM
• Initiative
• Mediabrands
• External clients

SCOPE & PURPOSE OF THE JOB:

It is an extremely exciting time in our industry where we are facing unprecedented change in consumer expectations, marketplace dynamics, and the way we conduct business. No longer is Search Engine Marketing only used to generate sales, instead it is used for achieving brand awareness targets too. In order to drive our business forward we are looking for an ambitious individual to assist our expanding search team.
We are seeking the very best in up and coming digital experts to join the Reprise Media team in London. A high level of organizational skills combined with a solid knowledge of search engine marketing and analytic skills is required to succeed in the advertised job.
Your role will be to develop search engine marketing campaigns that are integrated into the overall marketing communications activity for our clients. Key will be to focus on the strategy development, execution and optimisation of our client’s digital marketing activities, in collaboration with the agency team.

RESPONSIBILITIES:

Commercial (30%)
• Understand client goals and how to maximize those measures of success through tactical strategies and technologies
• Identify up-sell and cross-sell opportunities through strategic and tactical campaign management, with detailed attention to profitability and client success
• Explore and implement new search engine technologies and products, and provide recommendations on media partners, relevant products and tracking/analytics solutions
• Keep track of changes and trends in the Search Engine Marketing industry, educating clients and sharing pertinent Engine/Industry information
• Collaborate cross-functionally with Marketing, Sales, and Business Development to create collateral and case studies
Leadership –client and employee (30%)
• Proactively identify new business opportunities within client relationships
• Effectively position Reprise Media service offerings with a focus on consistent client retention
• Interface as primary point of contact with Reprise Media clients
• Ensure the development of team members
Capabilities (60%)
• Project manage internal campaign execution with detailed attention to timelines and quality of client deliverables
• Manage all SEM tactics such as campaign architecture, keyword development, ad copy writing, tracking/analytics, QA, testing and optimization
• Manage, review, and analyze client-facing reports
• Provide clear, frequent communication between agency and client regarding search engine marketing campaign strategy, goals, and performance
• Track and manage budget spending and campaign performance for client roster on a daily basis
• Contribute to client presentations and meetings when necessary
• Maintain accountability for Reprise Media’s ability to meeting client-stated business objectives
• Assist in establishing processes and enhancing communications
• Build and maintain strong relationships with all search engine and technology vendor team
• Manage allocation of work and ensure high quality standards in the work produced

JOB QUALIFICATIONS:

• High level of experience working in Search Engine Marketing
• Strong working understanding of the Search Engine Marketing industry including major players and supporting technologies
• Proven ability to represent company philosophies and expertise in client-facing situations
• Strong desire to collaborate with internal teams and departments with ability to complete tasks and projects independently as well
• Extensive knowledge of, or experience with, tracking, bid management and analytics technologies such as Atlas, DART, Google Analytics, Webtrends, Omniture etc.
• Process-oriented with the ability to juggle multiple tasks at one time. Time management skills are critical
• Ability to effectively communicate processes and tactics to clients, peers and junior members of the team
• Firm grasp of how to test marketing tactics and achieve performance metrics
• Strong verbal, presentation, and writing skills
• Excellent quantitative analysis skills
• Extensive knowledge of Microsoft Office Suite
• Bachelor’s Degree or equivalent