Account Coordinator

JOB TITLE:         Account Coordinator
TEAM:               Reprise Media, London
REPORTS TO:     Account Manager
LOCATION:         Floor 2, 42-47 St John’s Square, London, EC1M 4EA

COMPANY OVERVIEW:

Reprise Media was formed in 2003 by a group of Search Engine and Interactive Marketing veterans who identified a big problem: Search Engine Marketing is a challenging endeavour, unlike any other marketing channel that exists. While others are talking about the “Google Economy,” Reprise Media has helped to create it. Over the past several years, we’ve emerged as one of the world’s leading Search Engine Marketing (SEM) firms and were named Search Agency of the Year in the US, by OMMA Magazine.
Being one of only a handful of search marketing firms with active positions on the advisory councils of all three major programs, Google, Yahoo!, and MSN, we were named “Search Marketing’s Biggest Breakout Star” by a leading analyst firm.  So, it’s not surprising that our client renewal rate has exceeded 90% over the past few years or that Reprise Media was recently named one of the fastest growing companies in America by Entrepreneur Magazine for the second straight year.
The key to our success has always been our team of diverse, creative, and hard-working employees. Reprise Media puts a high priority on individual employee growth and fosters a constructive, politics-free, environment. We develop strategic, integrated search marketing campaigns that help the world’s largest brands generate revenue and drive traffic to their websites.
If you are a smart individual with great skills and experience in interactive advertising, and would like to help shape the future of the industry, we’d like to talk to you.

KEY RELATIONSHIPS:

• UM
• Initiative
• Mediabrands
• External clients

SCOPE & PURPOSE OF THE JOB:

It is an extremely exciting time in our industry where we are facing unprecedented change in consumer expectations, marketplace dynamics, and the way we conduct business. No longer is Search Engine Marketing only used to generate sales, instead it is used for achieving brand awareness targets too. In order to drive our business forward we are looking for an ambitious individual to compliment and support our expanding search team.
We are seeking the very best in up and coming digital experts to join the Reprise Media team in London. A high level of organizational skills ideally combined with knowledge of search engine marketing and analytic skills to succeed in the advertised job.
The Account Coordinator is responsible for the support and coordination of client campaigns, including, but not limited to, analytics and account management helping Reprise Media strategically, tactically and effectively, in the marketplace.

RESPONSIBILITIES:

Commercial (10%):
• Effectively position Reprise Media service offerings with a focus on consistent client retention
• Maintain detailed files of all pertinent records (latest search campaigns, performance reports, etc) relevant to clients’ current campaigns
Leadership – client and employee (10%):
• Maintain accountability for Reprise Media’s ability to meeting client-stated business objectives
• Serve as resource for local markets in terms of gathering research or distributing department resources
• Develop strong working relationships and become the point person for day to day needs and account maintenance for all active media campaigns
Capability (80%):
• Assist in overall management of search engine marketing clients
• Support Search campaign execution with detailed attention to timelines and quality of client deliverables
• Generate, assemble, and analyze client-facing reports, including traffic, goal, and budget tracking
• Assist in the development of comprehensive search marketing strategies tailored to specific clients and campaigns
• Frequently collaborate with Account Management, gaining exposure to all aspects of client and campaign management
• Reconcile all campaigns to ensure that clients receives all planned efforts and invoiced/credited properly
• Perform quality assurance of campaign architecture, including but not limited to tracking codes, keyword and creative integrity

JOB QUALIFICATIONS:

• Deep passion in media, interactive media and search essential along with a demonstrated working knowledge of the Internet
• Desire to learn and build knowledge of: media / Search marketing principles, interactive media, and strategies & tactics
• Interpersonal skills including clear communication, a positive attitude and ability to manage multiple tasks to completion
• Organisational skills, attention to detail, and accuracy when working with numbers. Highly numerate, analytical and inquisitive
• Process-oriented with the ability to juggle multiple tasks at one time. Time management skills are critical
• Ability to communicate effectively with clients and internal teams
• Extensive knowledge of Microsoft Excel and PowerPoint
• Strong writing and verbal skills
• A basic understanding of the Search Engine Marketing industry desirable alongside a technical appreciation, including, but not limited to, major players and technology such as SEO; web server technology, HTML, CSS, SEO reporting and analysis software
• Insight into popular analytics software packages desirable including Google Analytics, WebTrends, and Omniture and Web statistics and measurement methodologies including Hitwise and ComScore
• Bachelor’s Degree or equivalent